Amara

Social that feels good.

A new kind of social app — designed around how you feel after using it, not how long you stayed.

Download on the App StoreAndroid coming soon

Currently in invite-only testing through TestFlight.

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Ana Garcia·2h
@anagarcia

morning walk, mango smoothie, no notifications before 10 ✨

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What's different

Every other social app is optimized for engagement. We're optimized for how you feel.

A feed that respects your time

We rank posts by what's worth coming back to — not what keeps you scrolling. Saves matter most. Likes matter least. Content fades faster so you don't feel like you're missing anything.

Following stays chronological

When you want to see what your people posted, newest first, always. No algorithmic reordering, no resurfacing old posts, no surprises. Calm by design.

Built for more than photos

Recipes, workouts, blogs, guides, short-form video, and the old-school caption post. One app, one audience — you bring the content, we bring the surface.

Private by default

We don't sell your data. We don't monetize it. Your posts stay yours, your DMs stay private, and moderation keeps the feed clean without selling ads against everything you look at.

More than photos

Seven ways to create on Amara.

Every creator has more than one thing to say. We built a format for each of them — so you don't have to flatten a recipe into a photo or a workout into a caption.

Blurb

Text posts with color

Clean, colored backgrounds. No photo required. Say what you actually want to say.

Photo

Up to 10 images

Single or carousel. Uncropped by default so your composition reads the way you shot it.

Spark

Short-form video

Vertical, full-screen, snap-scroll. Horizontal video stays at its native aspect — no stretching.

Recipe

Ingredients + steps

Structured recipe cards. Servings, prep time, ingredients list, numbered steps. Not a caption with a photo — a real recipe.

Workout

Sets, reps, structure

Exercise blocks with sets and reps. Shareable routines that other creators and followers can actually follow.

Blog

Long-form writing

Cover image, title, body, tags. For the times a caption isn't enough.

Guide

Multi-step tutorials

Step-by-step walkthroughs with cover art, chapters, and embedded media. Teach something, properly.

For creators

A platform that takes you seriously.

Every other social app treats creators like a content farm. We want you to make things you're proud of — and get real value back.

  • Real creator tools

    Analytics you can actually read, a profile that shows off your work, and a dashboard that treats you like a business.

  • Keep your audience

    Chronological Following feed means your posts reach people who follow you. No algorithmic throttling between you and the folks who already said 'show me more.'

  • Get found for what you make

    Discover ranks content by saves and conversation, not clickbait. If you're making something worth returning to, the algorithm boosts it.

  • Monetization, eventually

    Stripe-powered tips and creator payouts are on the roadmap. Transparent revenue share, not surveillance advertising.

Come make the internet feel good again.

Amara is in invite-only TestFlight today. Request access and we'll get you in.

Download on the App StoreAndroid coming later this year