Privacy Policy

Effective Date: April 20, 2026

Version: 2026-04-20

This Privacy Policy explains how Amara, Inc. ("Amara," "we," "us") handles information in connection with the Amara mobile application and related services (the "Service").

1. Information We Collect

We collect the following categories of information:

• Information you provide when you create an account, set up your profile, post content, send messages, or contact support. This includes your email address, username, display name, profile content (including photos, videos, and text you choose to share), date of birth, and any other information you voluntarily submit.
• Information about your use of the Service, including actions you take in the app, content you view, and interactions with other users.
• Device and log information, including device identifiers, operating system, IP address, and diagnostic data, collected automatically when you use the Service.

2. How We Use Information

We use information to:

• Operate, maintain, and improve the Service;
• Personalize content and recommendations;
• Communicate with you about the Service;
• Detect, investigate, and prevent violations of our Terms, harmful conduct, and unsafe content;
• Comply with legal obligations and enforce our rights.

3. How We Share Information

We share information:

• With service providers who process information on our behalf under contractual restrictions, including hosting, storage, authentication, payment processing, analytics, content moderation, and customer support providers;
• With other users, when you choose to make information public or share it with them through the Service;
• As required by law, legal process, or to protect the rights, safety, or property of Amara, our users, or the public;
• In connection with a business transaction, such as a merger, acquisition, or sale of assets.

We do not sell personal information.

4. Content Moderation

We use automated systems and human review to detect and address content that violates our Terms of Service or Community Guidelines. Content you submit may be processed by automated moderation systems to help keep the Service safe.

5. Your Choices and Rights

You may access, update, or delete your account information through the app's Settings. Depending on your jurisdiction, you may have additional rights, including the right to request access to, correction of, deletion of, or portability of your personal information, and the right to opt out of certain processing. To exercise these rights, contact us at the address below.

We will verify your identity before acting on a request. We may decline requests where permitted by law.

6. Account Deletion

You may delete your account in Settings. Deletion is processed over a 30-day period, during which your account is deactivated and hidden but can be restored. After the 30-day period, we permanently delete or de-identify your personal information, except where retention is required by law or necessary for security, fraud prevention, or legal claims.

7. Children

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us and we will take steps to delete it.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee the security of information transmitted to or from the Service.

9. International Users

The Service is operated from the United States. If you use the Service from outside the United States, your information will be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate.

10. Changes

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date above and, for material changes, provide notice through the Service. Your continued use of the Service after changes take effect constitutes acceptance.

11. Contact

Questions about this Privacy Policy or our privacy practices:

Amara, Inc.

Email: privacy@amarasocial.com

Notices for Specific Jurisdictions

California residents have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell personal information. To exercise your rights, contact us at the email above.

European Economic Area, United Kingdom, and Switzerland residents have rights under applicable data protection law, including the right of access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with your local supervisory authority. The lawful bases we rely on include performance of a contract, compliance with legal obligations, legitimate interests, and, where applicable, consent.

Residents of other U.S. states with privacy laws (including Colorado, Connecticut, Virginia, Utah, and others) have similar rights under state law. Contact us at the email above to exercise them.